10 Tips for Writing PPC Ads

10 tips for writing ppc ads 10 Tips for Writing PPC Ads

Improve your PPC Ads in 10 minutes flat

[icon name=icon-ok]Keyword Rich & Creative Headlines

Get as much of your target keyword as possible, but ultilise any remaining space. One of our target keywords is [PPC Agency London], so we use headlines like this: Top PPC Agency in London

[icon name=icon-ok]Benefits Before Features

It’s a well-known advertising concept, but put benefits before features.

Increase Your ROI in 24 Hours. Get Your Free PPC Audit Today! The benefit is the ROI increase, the feature is the audit itself.

[icon name=icon-ok]The Use of Numbers

Include numbers in your ads to help them stand out and make them easier to read.

  • Price – Now Only £99!
  • Rating – UK’s #1
  • Date – 2013’s Top Product
  • Emphasis – 100% Free
  • Features – 0-60 mph in 4 seconds

[icon name=icon-ok]Extended Titles

Use punctuation at the end of Description Line 1. If your ad is in the top 3 positions, you’ll get an extended title.

[icon name=icon-ok]Show off Your Benefits

Emphasize the product/service benefits in the body of the advert.

  • Save time
  • Save money
  • Quick & Easy

[icon name=icon-ok]Include Your Features

Emphasize the product/service features in the body too.

  • Made from natural materials
  • Decision in 2 minutes
  • Compare over 100 retailers

[icon name=icon-ok]Word Capitalisation

Capitalise the first letter of each major word, for a proper looking ad. Consider: 10 Tips for Writing PPC Ads v 10 tips for writing PPC ads

[icon name=icon-ok]Keyword Use Throughout The Ad

Try to use the keyword again in Lines 1 or 2 for more bold words in the advert.

[icon name=icon-ok]Call to Action

Finish the ad with a call-to-action, directing the user to do exactly what you want them to.

  • Shop Now
  • Join Today
  • Apply Online

[icon name=icon-ok]Ad Extensions

Use ad extensions such as Sitelinks and Location Extensions to make your ad bigger.

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